BARBED WIRE*. = The Illiterit campaign was developed at Ogilvy Beijing by executive creative director/art director Nils Andersson, creative director/art director Forest Young, copywriters Yuan Zhong, Matthew Curry, Song Yue, Kweichee Lam, Echoo Lee, art directors Lena Hou, Roky Ren,Yu Zhenhua, Billy Lu, photographers Johnny Pan and Wolf Liu. -iLOVE it.
*check the footnotes y’all: So ill. = All week my throat has felt like I swallowed this barbed wire ball! Ooouch!
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